A public service broadcaster
RTK is Kosovo’s public service broadcaster. It consists of the television service, broadcast on the terrestrial transmitter network and digital satellite, and two Radio stations, ‘Radio Kosova’ and ‘Radio Blue Sky’.
RTK is editorially independent. It has no editorial opinions of its own and is impartial and unbiased. It is committed to fair, balanced and accurate news and information and to serving all the communities of Kosovo.
RTK operates under UNMIK Regulation 2001/13 as a self-managing organization led by a Director General who is answerable to a non-political Board of Directors.
RTK television is the market leader and is watched by 92.1% of the population. For the objectivity RTK leads with 73.0%. RTK’s main evening news has a 74% share of all television viewing at 7.30pm.
In a territory with a high percentage of young people it is important that the public broadcaster appeals to the young as well as the more mature audience and opinion formers.Radio also performs well in a competitive market. Of the 85 radio stations in Kosovo, Radio Kosova has the second highest audience with 13% of the population listening each day. Radio Blue Sky targets a narrower youth market but is still the fifth most listened to station with 3.7% daily reach.
RTK’s commitment to serve all communities is a key part of its public service obligations. 26% of daily news programming on television is in minority languages: Serbian, Turkish Bosnian and Roma. There are Serbian, Bosnian, Turkish and Roma weekly news magazines.
For the first time in his history RTK appointed executive producer for the minority programmes. Producer Sylejman Shaqiri is in charge for the programmes in the minority languages. Minority programming will be further developed in 2003. Minority issues are regularly featured in mainstream Albanian programming and minority guests take part in studio programmes. In its live coverage of the Assembly, RTK is the only television station that does not translate non-Albanian speakers. RTK ’s policy is that journalists on all language news desks work together in the television and radio newsrooms, sharing information and facilities.
At the end of 2003, total staffing in RTK corporate and television was 336. In the television the total number of employees is 231, and in radio is 105. In the television in Program Operations and Technical departments are employed 100. In the programming 82, administration 25, security 18 and the in financial department 3. 3 members of management are not included in any section. The radio staff, includes 21 staff in technical operations, in the programing 55, administration 10, security 17, finance section 1. All staff have contracts and job descriptions. Recruitment is by competitive appointment. A performance assessment is conducted after a three- month probationary period and annual performance assessments will be introduced. RTK invests in regular training across all disciplines, using experienced European and North American training providers.
Objectives for 2003
Television will continue to develop a broad-based programme schedule, focusing on distinctive high-quality programming that informs, educates and inspires, as well as programmes of entertainment. The schedule aims to balance popular programmes of broad appeal with more specialist programmes. The satellite service will be focused on meeting the needs of the Diaspora audience. Plans for 2003 include a daily live development of educative program es the development of minority output, and a 24 hours programme schedule.
News will remain the core activity, with continued emphasis on live coverage of major events. Based on the administrative Regulation signed by SGRS Michael Steiner RTK soon will start to implement license fee.