The Sunny Hill Festival, one of the region’s largest cultural and music events, is expected to attract record numbers of visitors when it returns to Pristina on July 31, August 1, and 2.

Speaking on RTK’s Mirëmëngjesi Kosovë, festival organizer Alban Kastrati said around 30,000 people attended the festival each day last year, while this year organizers expect attendance to increase by at least 20 percent. He noted that the venue’s capacity can be expanded to accommodate up to 50,000 visitors per day.

Kastrati highlighted the festival’s significant impact on Kosovo’s economy, tourism, hospitality, and transport sectors, adding that Sunny Hill received an award for its economic impact in 2025.

He said interest remains strong among international visitors, particularly from the diaspora and Turkey.

This year’s edition will feature four stages and internationally renowned artists, including Katy Perry and Martin Garrix. Kastrati also announced that additional performers will be revealed in the coming days.

“Sunny Hill Festival” was launched through the vision of Dua Lipa and the Sunny Hill Foundation and has since become one of Kosovo’s most recognizable international events.